
Rolex watches are generally highly sought after and appreciated for their quality, craftsmanship, and design. However, some models are less well-known or less popular than others. Let’s look at two undervalued Rolex models and tell you why they should not be undervalued.
Rolex Air King

The Air-King is a classic watch model that has been around since the 1940s, but it has never been as popular or sought-after as some of the other Rolex models, such as the Submariner or the Daytona.
The Air-King is a simple and elegant watch that features a clean, no-nonsense design and a highly accurate movement. It is available in a range of different sizes and materials, including stainless steel, gold, and two-tone options. While the Air-King may not have the same cachet or prestige as some of the other Rolex models, it is a reliable and timeless watch that offers excellent value for money.
Value vs the Undervalued Rolex Air King
Timeless design: The Air-King has a simple and elegant design that has remained relatively unchanged since its introduction in 1945. Its clean and easy-to-read dial, classic proportions, and understated style have made it a favorite among watch enthusiasts and collectors. | Overshadowed by other models: The Air-King may be overshadowed by other Rolex models that are more popular or have more significant historical or cultural significance. This can result in lower demand and lower prices for the Air-King in comparison. |
Durability: Rolex is known for producing watches that are built to last, and the Air-King is no exception. It is made with high-quality materials, such as 904L Oystersteel, that are resistant to corrosion and wear. Additionally, the watch is equipped with a scratch-resistant sapphire crystal that helps protect the dial from damage. | Lack of popularity: While the Air-King has a loyal following among watch enthusiasts and collectors, it may not be as popular or well-known as other Rolex models such as the Submariner or Daytona. This can result in lower demand for certain Air-King |
Precision: Rolex watches are known for their precision and accuracy, and the Air-King is no exception. It is equipped with a self-winding mechanical movement that is regulated to -2/+2 seconds per day, ensuring that the watch keeps accurate time. | Smaller case size: Some Air-King models, particularly the vintage ones, have smaller case sizes that may not appeal to some buyers who prefer larger watches. This can result in lower demand and lower prices for these models. |
Versatility: The Air-King is a versatile watch that can be worn in both casual and formal settings. Its simple and classic design allows it to pair well with a variety of outfits and styles. | Limited features: The Air-King is a relatively simple watch compared to other Rolex models. It may not have as many features or complications as other watches, which can result in lower demand and lower prices. |
Heritage: The Air-King has a rich history that dates back to World War II when it was designed as a tribute to British Royal Air Force pilots. Its connection to aviation and military history has made it a favorite among collectors and enthusiasts who appreciate its significance and heritage. |
Rolex Air King Details
The specifications of a Rolex Air-King can vary depending on the specific model and year of production. However, here are some general specifications for the current Rolex Air-King model (Reference number 116900):
- Case:
- Material: 904L OystersteelDiameter: 40mmBezel: Smooth bezel in 904L Oystersteel
- Crystal: Scratch-resistant sapphire with cyclops lens over the date
- Dial:
- Color: Black with white Arabic numeralsHands: White gold hands with Chromalight luminescence
- Markers: White Arabic numerals
- Movement:
- Caliber: 3131Self-winding mechanical movement
- Precision: -2/+2 seconds per day, after casing
- Bracelet:
- Material: 904L Oystersteel
- Clasp: Folding Oysterclasp with Easylink 5mm comfort extension link
- Water Resistance:
- 100 meters / 330 feet
- Power Reserve:
- Approximately 48 hours
Rolex Air King Reference Numbers
Rolex Air-King has several reference numbers that represent different models and variations throughout its history.
- Ref. 5500: This was the original model of the Air-King that was introduced in 1957. It featured a 34mm case and a simple design with a plain silver dial and stick indices.
- Ref. 14000: This model was introduced in the 1980s and featured a 34mm case, a smooth bezel, and a stainless steel Oyster bracelet.
- Ref. 14010: This model was similar to the Ref. 14000 but featured an engine-turned bezel.
- Ref. 114200: This model was introduced in 2007 and featured a 34mm case, a smooth bezel, and a white dial with Arabic numerals.
- Ref. 116900: This is the current model of the Air-King that was introduced in 2016. It features a 40mm case, a smooth bezel, a black dial with white Arabic numerals, and a stainless steel Oyster bracelet.
Pricing of the Rolex Air King
The prices of Rolex Air-King can vary depending on several factors, such as the model, year of production, and condition. Additionally, the availability and demand of a particular model can also impact its price.
- Ref. 5500: This vintage model can range from around $2,500 to $7,000, depending on its condition and year of production.
- Ref. 14000 and 14010: These models can range from around $3,500 to $6,000, depending on their condition and year of production.
- Ref. 114200: This model can range from around $4,000 to $7,000, depending on its condition and year of production.
- Ref. 116900: This is the current model of the Air-King and is generally priced at around $6,000 to $7,000, depending on availability and demand.
Rolex Cellini

Undervalued Rolex models include the Rolex Cellini. The Cellini is a dress watch that is designed for formal occasions, with a sleek and elegant design that is reminiscent of classic Rolex watches from the 1950s and 1960s.
The Cellini is available in a range of different materials and styles, including white gold, rose gold, and platinum, and features a highly accurate movement that is certified by the Swiss Official Chronometer Testing Institute (COSC). This undervalued Rolex model offers excellent quality, design, and craftsmanship, and can be a great choice for collectors and enthusiasts who are looking for a more affordable and understated option.
Why Is The Cellini Considered One of the Undervalued Rolex Models?
- Limited demand: The Cellini is a dress watch that is designed for formal occasions, which may limit its appeal to buyers who are looking for a more versatile watch. Additionally, some buyers may prefer other Rolex models that have a more sporty or casual design.
- Historical significance: While the Cellini has a long history, it may not have the same historical or cultural significance as other Rolex models such as the Submariner or Daytona. This can result in lower demand and lower prices for the Cellini in comparison.
- Limited production: Rolex produces fewer Cellini watches than some of its other models, which can result in lower supply and higher prices for certain models. However, it can also result in lower demand and lower prices for certain Cellini models.
- Limited features: The Cellini is a relatively simple watch compared to other Rolex models. It may not have as many features or complications as other watches, which can result in lower demand and lower prices.
Why Is The Rolex Cellini Loved?
- Elegant design: The Cellini has a classic and elegant design that is suitable for formal occasions. It is known for its clean lines, simple design, and attention to detail. The watch is designed to be timeless and elegant, with a focus on understated luxury.
- High-quality materials: Rolex is known for using high-quality materials in its watches, and the Cellini is no exception. The watch is made with materials such as 18k gold, white gold, and rose gold, and is often embellished with diamonds or other precious stones.
- Attention to detail: The Cellini is known for its attention to detail, both in terms of its design and its construction. The watch features hand-finished details such as beveled edges, polished surfaces, and finely crafted hands and indices.
- Craftsmanship: The Cellini is crafted by skilled artisans who use traditional watchmaking techniques to create a watch that is both beautiful and functional. The watch is designed to be reliable and accurate, with a precision that is unmatched by many other watches.
- Heritage: The Cellini has a rich history that dates back to 1928 when it was first introduced by Rolex. It is named after the famous Italian artist, Benvenuto Cellini, who was known for his work in gold and silver. The watch is a tribute to the art and craftsmanship that went into Cellini’s work, and it has become a favorite among collectors and enthusiasts who appreciate its significance and heritage.
Rolex Cellini Details
- Case:
- Material: 18k gold, white gold, or rose goldDiameter: varies depending on the modelCrystal: Scratch-resistant sapphire crystal
- Water Resistance: Ranges from 50 to 100 meters, depending on the model
- Dial:
- Colors: Black or white
- Features:
- Simple design with hour markers, Roman numerals, or a combination of both
- Movement:
- Caliber: 3132 or 3195Self-winding mechanical movement
- Precision: -2/+2 seconds per day, after casing
- Bracelet:
- Material: Leather or alligator
- Clasp:
- 18k gold, white gold, or rose gold buckle
- Features:
- Some Cellini models feature moonphase displays, date displays, or other complications
- Some Cellini models feature diamonds or other precious stones
Rolex Cellini Reference Numbers
Here are a few examples of the reference numbers for the Rolex Cellini. There have been many other variations and models of the Cellini throughout its history, each with their own unique design features and specifications.
- Ref. 4112: This model was introduced in the 1980s and features a round 18k gold case with a leather strap. It has a simple design with a small seconds subdial at the 6 o’clock position.
- Ref. 4243: This model was introduced in the 1990s and features a rectangular 18k gold case with a leather strap. It has a simple design with a white or black dial and Roman numeral hour markers.
- Ref. 50505: This model was introduced in 2014 and features a round 18k white gold or Everose gold case with a leather strap. It has a simple design with a white or black dial and hour markers in Roman or Arabic numerals.
- Ref. 50509: This model was introduced in 2015 and features a round 18k white gold case with a leather strap. It has a simple design with a black or white dial and hour markers in Roman or Arabic numerals.
- Ref. 50535: This model was introduced in 2016 and features a round 18k Everose gold case with a leather strap. It has a simple design with a white or black dial and hour markers in Roman or Arabic numerals.
Rolex Cellini Pricing
The prices of Rolex Cellini watches can vary depending on the model, year of production, and condition. Additionally, the availability and demand of a particular model can also impact its price.
- Ref. 4112: This vintage model can range from around $4,000 to $10,000, depending on its condition and year of production.
- Ref. 4243: This vintage model can range from around $6,000 to $15,000, depending on its condition and year of production.
- Ref. 50505: This model is priced at around $15,000 to $20,000, depending on its availability and demand.
- Ref. 50509: This model is priced at around $15,000 to $20,000, depending on its availability and demand.
- Ref. 50535: This model is priced at around $18,000 to $25,000, depending on its availability and demand.
Advantage to Buying Undervalued Rolex Models?
There can be several advantages to buying an overlooked and undervalued Rolex models, such as the Cellini or Air-King, including:
- Lower cost: The undervalued Rolex models can be less expensive compared to other more popular models. This can be an opportunity for buyers who want to own a Rolex but may not have the budget for a more expensive model.
- Investment potential: While some undervalued Rolex models may not be as popular or well-known as other models, they may have the potential for increased value in the future. This can make them a good investment opportunity for buyers who are willing to wait for their value to increase.
- Uniqueness: Owning an overlooked and undervalued Rolex can make the buyer stand out from the crowd. These watches may not be as common as other Rolex models, and owning one can give the buyer a sense of exclusivity.
- Potential for appreciation: As the Rolex brand continues to grow in popularity, overlooked and undervalued models may appreciate in value over time. This can make them a smart investment opportunity for buyers who are willing to wait for the right time to sell.
Are you looking for an Air King or Cellini? Jonathan’s Fine Jewelers has them! Just call to make an appointment, contact us through our website, or text Sergio!