The Rolex Rainbow Daytona made a cameo appearance during Super Bowl 2019. You may remember Adam Levine’s tatted up, shirtless torso, but you probably overlooked his Rolex wrist bling.

That’s right- Adam Levine donned the Everose gold Rolex Rainbow Daytona during his underwhelming halftime performance earlier this month. This particular model was released at last year’s Baselworld, and has received a lot of recent publicity.

Let’s take a closer look at the Rolex Rainbow Daytona:

History of the Rolex Rainbow Daytona

The original Rolex Rainbow Daytona was released in 2012 to an almost immediate cult following. Rolex shocked and awed collectors with this spectacular version of the reveled Cosomgraph Daytona.

A very limited number of Rainbow Daytona’s were introduced in both white and yellow gold, making it a highly sought after watch.

The bezel featured 36 in-house, baguette-cut sapphires hand set in a rainbow graduation. To add even more wow factor, the mid-case boasts 56 individually set diamonds. THAT is major bling.

An already iconic watch, the Cosmograph Daytona allowed professional race car drivers to measure average speeds up to 400 kilometres or miles per hour.  Since its debut in 1963, its popularity has risen thanks to celebrities like Paul Newman, Victoria Beckham, Jay Z, and Ellen DeGeneres.

The Updated Rolex Rainbow Daytona (REF 116595RBOW)

Rolex again made waves with the release of the updated Rolex Rainbow Daytona at Baselworld 2018. This time the watch was showcased in Rolex’s own Everose gold, providing an eye catching color combination as smooth as caramel.

Related: The New Rolex Watches of Baselworld 2018

In just a year, the updated Rolex Rainbow Daytona has already increased massively in value. It retails for $97,000 but it sold for $246,013 at auction in November.



First, the updated metal tone made a BIG impression on Rolex fans. Rolex’s impeccable quality is due in major part to it’s in-house production process. In the early 2000’s Rolex decided to patent its own pink gold alloy.

Everose gold contains at least 76% gold and just over 2% platinum, while the pink color comes from copper. The addition of platinum ensures the rose gold color doesn’t fade over time.


The chronograph counters are displayed as shimmering pink gold crystals. These are created during Rolex’s pink gold crystallization process.


In lieu of the traditional tachymetric scale, the Rolex Rainbow Daytona boasts a total of 92 gemstones- 36 sapphires on the bezel and 56 embedded diamonds on the case. To ensure premium quality, Rolex employs its own gemmologists and gem-setters.

Gemmologists comb through all gemstones during an intense inspection process, allowing only a pristine few to pass through to the gem-setters. These gem-setters place and fix each stone to perfectly enhance their beauty and sparkle on select Rolex timepieces.

Final Thoughts on the Rolex Rainbow Daytona (REF 116595RBOW)

Some Rolex aficionados suggest the Everose Rainbow Rolex Daytona was the most sought after watch of 2018. There’s do doubt that interest in this particular Rolex will keep growing.



Oyster, 40 mm, Everose gold and diamonds


Monobloc middle case, screw-down case back and winding crown


40 mm


18 ct Everose gold with lugs set with diamonds


Set with 36 baguette-cut sapphires in a rainbow gradation


Screw-down, Twinlock double waterproofness system


Scratch-resistant sapphire


Waterproof to 100 metres / 330 feet


Perpetual, mechanical chronograph, self-winding


4130, Manufacture Rolex


Centre hour, minute and seconds hands, small seconds hand at 6 o’clock. Chronograph (centre hand) accurate to within 1/8 of a second, 30-minute counter at 3 o’clock and 12-hour counter at 9 o’clock. Stop seconds for precise time setting


Bidirectional self-winding via Perpetual rotor


Approximately 72 hours


Oyster, flat three-piece links


18 ct Everose gold


Folding Oysterclasp with Easylink 5 mm comfort extension link


Black and Gold Crystals set with sapphires


11 baguette-cut, rainbow-coloured sapphires

Are you interested in purchasing your own Rolex Daytona (or any model), give us a call or fill out our contact form. Check out our Facebook page for box openings and watch reviews by our in-house watch expert Sergio Nuncio!

Jonathan’s Fine Jewelers has the ability to overnight new watch models directly to our showroom.C

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