Jonathan's Fine Jewelers

6222 Richmond Ave, Suite 435, Houston, TX 77057
(713) 977-9885
  • Engagement Rings
    • Engagement Ring Gallery
    • Engagement Ring Video Gallery
    • Schedule an Engagement Ring Appointment
  • Watches
    • Fine Watch Inventory
  • Loose Diamonds
  • Jewelry
  • Sell or Trade
    • Sell Your Diamond
    • Sell Your Jewelry
    • Sell Your Watch
  • Blog
  • eBay Store
  • Make Appointment
    • About Us

The Rolex “Unicorn” Sold for $5.9 Million!

May 17, 2018

This past weekend, all eyes were on the Daytona Ultimatum sale in Geneva as “The Unicorn” of the Rolex watch world was auctioned for $5.9 million-double the starting bid of $3 million. The Phillips 'Daytona Ultimatum' held on May 12th showcased 32 of the rarest and most sought-after Daytonas ever made by Rolex, with several selling upwards of $1 … [Read more...]

Filed Under: Jonathan's Musings, Rolex, Watch Brands, Watch Buyer Tagged With: Luxury Watches, Rolex, Rolex Daytona, Unicorn, Vintage Rolex, Watch

Jonathan's Fine Jewelers is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Jonathan's Fine Jewelers only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Jonathan's Fine Jewelers. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgaus, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.

© 2021 Jonathan's Fine Jewelers