This past weekend, all eyes were on the Daytona Ultimatum sale in Geneva as “The Unicorn” of the Rolex watch world was auctioned for $5.9 million-double the starting bid of $3 million. The Phillips 'Daytona Ultimatum' held on May 12th showcased 32 of the rarest and most sought-after Daytonas ever made by Rolex, with several selling upwards of $1 … [Read more...]