Go ahead. Reward yourself.

Shop Men's Watches at Jonathan's Fine Jewelers - Rolex Submariner Black Ceramic Bezel

As the holiday season edges closer, we always see a surge in sales for men’s watches. It’s the perfect gift to celebrate the year’s accomplishments, whether it was filled with career success or  important family milestones.

If you crushed it this year – finish it off with a fine watch from Jonathan’s Fine Jewelers.

Just like anything else, the fine watch world has trends and styles that tend to surge this time of year. All of the guys at Jonathan’s Fine Jewelers are avid fine watch wearers, and we are completely immersed in the watch world on a daily basis. We get a first hand look at the models that gain popularity every year.

In 2015 there is no question about it – the Rolex Submariner is king. Stainless steel or gold, newer, older, it doesn’t matter. The Submariner is a great watch, and we highly recommend it as an addition to your Rolex collection this holiday season.

There are a couple of options to consider if you are thinking about gifting yourself or a loved one a Submariner or any other fine watch this year. The bezel type, model year, and metal type will all have an effect on the price point.

A few tips on Submariner prices:

Older Submariner Models

Going with a late model Submariner could save you a few thousand dollars! We are able to sell excellent condition 90’s models in the $4,000 range, while early 2000’s models generally sell in the $6,000 range.

Metal Type

The type of metal has a significant impact on the Submariner’s price. All stainless Submariners have the lowest price point, while the two-toned Submariner models are higher in price. Want to go all out? A solid yellow gold Submariner with a ceramic bezel is the watch for you! Solid gold Submariners bring a significantly higher price than their two-toned and all stainless counterparts.

Date vs. No Date

Regardless of the model, Submariners that have the date feature will cost more than models with no date on the dial.

Check out the following video that highlights a few different Rolex Submariner models that we currently have in stock at Jonathan’s:


Already own a Submariner? No problem. Here are our top fine watch suggestions for this holiday season:


Rolex Datejust II Black Dial/Domed Bezel With Factory Stickers Ref: 116300

Shop Men's Watches at Jonathan's Fine Jewelers - Rolex Datejust Black Dial

Condition: Brand New w/ Box and Papers

MSRP: $8,550

Jonathan’s Price: $6,100

Rolex Datejust II With Fluted Bezel And Factory Stickers Ref: 116334


Jonathan’s can overnight this watch to our showroom upon request. Click here to request information.

Shop Men's Watches at Jonathan's Fine Jewelers - Rolex Datejust II White Dial Fluted Bezel

Condition: Brand New w/ Box and Papers

MSRP: $9,100

Jonathan’s Price: $7,735

Tudor Pelagos Black Dial With Black Bezel Ref: 25500TN

Shop Men's Watches at Jonathan's Fine Jewelers - Tudor Pelagos Black Dial/Bezel

Condition: Like New w/ Box and Papers

MSRP: $4,125

Jonathan’s Price: $3,800

Tudor Black Bay With Black Dial And Red Bezel Ref: 79220R

Shop Men's Watches at Jonathan's Fine Jewelers - Tudor Black Bay Black Dial Red Bezel

Condition: Like New w/ Box and Papers

MSRP: $3,100

Jonathan’s Price: $2,800


All of the above watches are in stock and ready to go in our downtown showroom! If you are looking for a specific watch that is not in our inventory, just let us know. Our in-house watch expert, Sergio Nuncio, has the ability to ship most watch models to the showroom within 24 hours.

If you would like to customize your watch with a diamond bezel or dial, Jonathan’s Fine Jewelers can have the customization requests completed within a few days of the order. Our watch customizations are done on-site for far lower prices than you will find anywhere in the greater Houston area!

For more information on a specific watch model or to schedule an appointment with Sergio – see our contact page here. At Jonathan’s we have the unique advantage of selling fine watches at significantly lower prices than our competition. However, as the holiday season grows near, supply and demand takes over and prices rise beyond our control.

The earlier you order a fine watch from us, the larger the discount.

Don’t miss out! Keep up with the latest jewelry and fine watch styles by following Jonathan’s Fine Jewelers on Facebook and Twitter, and by following our personal Instagram accounts here:

Sergio Nuncio

Jay Freedman

Jonny Nuncio

Kiefer Nuncio

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