If there is anything that we have learned over the past 25 years at Jonathan’s Fine Jewelers, it’s that starting with loose diamonds in the engagement ring buying process is the key to creating the perfect ring. While many jewelry stores would prefer to sell an pre-made ring, we love custom creating the perfect rings for our customers.
Any time that you are dealing with a purchase as important as an engagement ring, the more choices the better. That’s just one of the many reasons that we believe the best engagement rings start with the loose diamond.
Here’s why we believe that ring buyers should always start with loose diamonds:
Your options are endless
Not only does Jonathan’s have the largest loose diamond inventory in the state of Texas, but we have the unique ability to source diamonds from all over the world to fit our customers’ needs. More diamond options mean that you can work across multiple price ranges to pick the perfect stone.
Our process is very simple: You tell us your price range, we give you multiple loose diamond options to choose from, and agree on a price. We allow our customers to hand select the diamonds and view them through whatever piece of equipment they’d like to use.
The most important thing is that you can evaluate the GIA certificate, which we feel is the most accurate, non-biased report on a particular diamond’s features.
(We’ll even teach you how to use a diamond loupe if you’d like!)
The loose diamond becomes the focus
One aspect that sometimes gets lost in the conversation of purchasing engagement rings is that the diamond should be the focus. Too many large retailers and mall stores focus on the setting or the band, when the reality is that the ring should be built completely around the features of the loose diamond.
After our customers select their stone, we work together to design a setting and band that will accentuate the best aspects of their new diamond.
You control the process from start to finish
From sitting down and hand selecting a loose diamond all the way to seeing wax models, computer CAD designs, and eventually the final product – you control everything in our process. We can use pictures or examples of other rings to help guide the design, or we can create completely from scratch. This allows us to come up with some incredible creative ring designs that none of her friends will have.
Custom has a better ring to it
We’ve always believed that the word “custom” goes hand in hand with “luxury”. Some of the finest high end products are custom created, and we feel that an engagement ring should follow that tradition. It’s one of the most important purchases that most men make throughout the course of their entire lives, and we treat it that way.
Are you interested in creating your engagement ring with a loose diamond from our inventory? Contact Sergio@jfjco.com to schedule an appointment and find the perfect diamond today.
Want to see some examples of our work? Take a look at our engagement ring photo gallery and video gallery. You can keep up with Jonathan’s on Facebook, Twitter, and even follow our personal Instagram accounts below: