[vc_row][vc_column][vc_column_text]Buying a diamond is a sizable investment, and like any investment it’s essential to do your research and learn everything you can, so when you are face to face with the diamond of your dreams, you know exactly what you are looking at. There are tons or resources on the internet that will give you a diamond education, but we are going to teach you how to buy a diamond so you can get the best quality for the right amount of money, and more importantly, so your own eyes can tell you exactly what you are seeing when you take that step to purchase your first loose diamond.
Like anything else in life, we must learn to crawl before we can walk and walk before we can run, so before we dive headfirst into the 4 C’s and all the diamond jargon (where note taking will be necessary) let’s just talk about some basic facts first.
- Have someone to buy a diamond for. This might seem obvious, right? WRONG! Before you go off and purchase the diamond of YOUR dreams, be sure to talk to the love of your life and make sure you are on the same page as far as where your lives are heading. You don’t want to be stuck holding the diamond if she happens to say no.
- Window Shop. You now know you are both ready to take that walk down the aisle to spend eternity together, so do some window shopping with your gal. This is a great way to find out what she likes and doesn’t like. You can see the shape of diamond she likes, settings and whether she prefers yellow gold, white gold or platinum. But, whatever you do….don’t buy! You aren’t far enough in your education and buying a diamond retail is one of the top 10 diamond buying mistakes.
- Set your budget. Diamonds are not only a girl’s best friend, they are also expensive. It has been said that a diamond should cost you two months salary, but that doesn’t hold true anymore. The fact is, the ring should cost you as much as YOU feel comfortable spending. Remember, although the ring is an investment, you still have to be able to eat after you put it on her finger.
- Talk to your friends who have been there and done that. This is where you can get some great advice. It doesn’t mean you have to take it, but you can collect names and numbers of different diamond wholesalers and dealers to visit and chat with and see who your friends purchased their diamonds from and the experiences they had. Good referrals go a long way.
- Educate and research. This is where the internet and our site comes in handy. There is a wealth of information out there, and some of it you need an interpreter to get through, but you still need to know what you are doing before you sit down across from your diamond broker. The best way to get what you want and know what you are getting is to understand what you are buying.
Here’s the thing, I can tell you that Jonathan’s Fine Jewelers is the best place to buy a diamond and have your custom ring designed. I can tell you that you are going to get the best quality diamond for the best price. I can also tell you that I am going to provide you with the best diamond education in layman’s terms so you will be armed with the right information when you are ready to buy, but I am also not going to force feed you to buy from us. Why? Because our bottom line is that we want the consumer (you) to know the facts….or the C’s in this case….about diamonds because we love diamonds and we want you to love diamonds as much as we do.[/vc_column_text][/vc_column][/vc_row]