[vc_row][vc_column][vc_column_text]Nothing ticks me off more than a company that thinks they are above any sale that comes through their door. At Jonathan’s Fine Jewelers we have built our business on word of mouth and providing excellent customer service. We aren’t a “jewelry store”. Let me rephrase that, we aren’t a traditional jewelry store, so when you come to see us, you come to a building and we are in a showroom.
And, our showroom isn’t flashy, either. We are a humble group and we appreciate each and every sale we make, no matter how big or how small. It doesn’t matter to us if you are going to buy a 3 carat diamond or a 1 carat diamond. You will get stellar customer service and be treated equally.
So, when I heard from a customer about an experience they had from a “competitor” that sent that person through our doors, I had to blog about it, because I wanted to publicly THANK this company for helping out our business.
This isn’t the first time customers have come to us via other businesses that are either located within this very same building in Houston, otherwise known as “the diamond building”, or even via other businesses located around Houston or the Internet.
If you are in a customer service based business and you get a phone call that could result in a sale, here are a few things that you should NEVER do:
- SNICKER into the phone when the customer tells you the size of the diamond they are looking for or their budget.
- Try to UPSELL the customer so they spend outside of their budget.
- Convince the customer that you can’t possibly meet their needs within the budget they have given you because you don’t carry diamonds that small or inexpensive.
- Make the customer feel inferior because they can’t afford a larger diamond.
- Show a lack of interest in the sale because the budget is beneath what your company would like to command.
Our Customers Are Gems
We love our customers, and based on the referrals, testimonials and repeat buyers we get, they love us too. And, here is the reason why – we don’t care if you are coming in with a $1,000 budget or a $100,000 budget. Our goal is to make you the most beautiful ring that you and your soon-to-be bride will adore and enjoy for a lifetime.
But, it’s more than that for us. Each person who sits across from Jay, Jon, Sergio or myself becomes our friend. We learn about you and you learn about us. We talk about our families, fishing and golf. We talk about cars and traveling. We want to know how you are going to propose and how you met the love of your life. We want to know the person who is buying the ring, because you aren’t just a wallet to us, you are a someone to be treasured because you put your trust in our humble little business and we appreciate it.
We know that your choices to buy a diamond are limitless and that you don’t have to end up at Jonathan’s Fine Jewelers, so we thank you, our customers, for allowing us to show you that not all diamond dealers are the same, and that we are different.
Thankful and Grateful
Once again, THANK YOU and SHAME ON YOU to those other diamond dealers (you know who you are) who turn customers away by following the five steps above. We will take those customers every single time you don’t want them![/vc_column_text][/vc_column][/vc_row]