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Buying a Diamond – Advantages of Shopping In Person vs. Buying a Diamond on the Internet

March 27, 2014

Buying a Diamond – Advantages of Shopping In Person vs. Buying a Diamond on the Internet

[dt_fancy_image style=”1″ border=”0″ lightbox=”false” animation=”none” align=”right” width=”275″ media=”” image_alt=”” hd_image=”https://jfjco.com/wp-content/uploads/2014/03/Zimbabwe_Diamond.jpg” image=”https://jfjco.com/wp-content/uploads/2014/03/Zimbabwe_Diamond.jpg”][/dt_fancy_image]Zimbabwe is looking to become a big supplier in the diamond market this year. Already, Zimbabwe has held two auctions at The Antwerp World Diamond Centre, which equaled 1,239,654 in carats sold. If all goes as planed, by the end of the year, Zimbabwe will have added 12 million carats of diamonds into the marketplace.

The Marange Diamond Field in Zimbabwe, produces diamonds with a gray/brown color tint. Currently the GIA measures the clarity, color, cut, and carat size of a stone, but it fails to measure the tint – which means you will never see a color tint mentioned on a GIA certificate.

Tinted diamonds are considered less desirable and are traded at a 25% discount to there non-tinted equivalent. Diamond dealers have known about this industry secret for decades and many use it to their advantage. If you can purchase a diamond at a 25% discount and sell it on the GIA certificate alone, it is very possible that you could increase your profit by 25% instantly.

 

Why Not To Purchase a Diamond Online

[dt_fancy_image style=”1″ border=”0″ lightbox=”false” animation=”none” align=”center” width=”275″ media=”” image_alt=”” hd_image=”https://jfjco.com/wp-content/uploads/2014/03/Brown_tint.jpg” image=”https://jfjco.com/wp-content/uploads/2014/03/Brown_tint.jpg”][/dt_fancy_image]If you have ever tried to buy a diamond on-line, it may have confused you to see the diamonds with the same 4Cs reported priced differently. The color tint a diamond could be a main factor in this discrepancy. Without seeing the diamond up close, the consumer would never know they are purchasing a grayish/brownish-tinted stone.

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The first rule of thumb when purchasing a diamond is to view every diamond you are considering in person. Purchasing a diamond based solely on a certificate (or on the Internet) is a mistake. When working with a diamond dealer, ask to see a few diamonds to compare. If the dealer is honorable, they will point out any flaws that would affect the primary sale and future sales of the diamond you are considering. 

 

Not All Flaws Are Flaws

[dt_fancy_image style=”1″ border=”0″ lightbox=”false” animation=”none” align=”center” width=”275″ media=”” image_alt=”” hd_image=”https://jfjco.com/wp-content/uploads/2014/03/Top_Brown_Tint.jpg” image=”https://jfjco.com/wp-content/uploads/2014/03/Top_Brown_Tint.jpg”][/dt_fancy_image]Viewing the diamond in person will also allow you to determine which flaws you can live with and which you cannot. In most cases, the average person cannot detect flaws or color tints to a diamond. If you are working on a budget, this could be a huge cost savings to you. Having the opportunity to compare a diamond to another in person is the only way to be sure you are getting the best diamond for your budget. Purchasing a diamond without seeing it in person, is just asking for trouble. 

 

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Filed Under: Buying a Diamond, Diamond Education Tagged With: Brownish Tint Diamond, Diamond Advice, Diamond Tint, Save Money, Zimbabwe Diamonds

Jonathan's Fine Jewelers is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Jonathan's Fine Jewelers only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Jonathan's Fine Jewelers. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgaus, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.

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